Google last week revealed its annual Year in Search report for 2022. While sobering world events — the war in Ukraine and the death of Queen Elizabeth — ranked in this year’s top five global searches, the winner was Wordle, the popular online word game now hosted by The New York Times, and two cricket matches featuring India. The results may say more about the popularity of Google in India than anything else.
You can also search by country to see what U.S. users searched for. Here, Wordle still tops the list but is followed by election results and three people who died: Betty White, Queen Elizabeth and Bob Saget. But the real insights start when you dive into local searches. For the first time, Google offered a local search hub. Type in a U.S. city or zip code and Google will reveal the top trends in that area. In addition to giving a list of the top 10 searches in major cities, Google highlights anything particularly unique about the city’s search trends. While the results will make for interesting dinner table conversation, the real value is in their potential for business owners and content creators.
Let’s take a look at the Salt Lake City metropolitan area that includes Ogden and everything in between. Google highlights unique findings such as that Salt Lake is the only area in the country to have blueberry compote as its top trending recipe. Of the two places that had showtimes as a top trending “near me” search, the Salt Lake area searched for it the most. The other...
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