Finalto’s Kate Ryan expresses her views on optimizing B2B acquisition, why her analysts need new keyboards, and a golden tip for industry beginners.
In this new series, we sit down with industry participants to glimpse into their backgrounds, views, lessons learned, and some titbits from their professional lives. For the very first article, we bring you Kate Ryan, Group Head of Marketing at Finalto.
KR: I am truly blessed to have secured a much-coveted window seat in our 11th floor office in Broadgate Tower. And if I crane my head as far as it will go I can get a peak of Spitalfields market.
FM: What was your first job and how did you break into finance?
KR: I worked in ad agencies, initially for big retail brands. I then worked in a media agency servicing clients like Artemis fund managers, Investec, and NS&I, before taking my first client-side role as Head of Marketing for ETX Capital (now ovalfx).
FM: What keeps you most busy these days?
KR: Planning and implementing our presence at fmls22 has been keeping me out of trouble for the past month However on the whole I would say, ideas. Coming up with ideas for engaging ways we can interact with our clients and the industry.
A lot of what we do is being driven through content and finding useful information we can distribute in creative ways to...
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