The Covid-19 pandemic completely upended real estate as we know it, as most of the physical world became remote instantaneously. Offices took a big hit, as workplaces across the globe that were once packed to the brim from 9-5 Monday through Friday went dark overnight. As a result, every owner, tenant and broker had to reimagine their day-to-day. For tenants, this meant adapting to working from home, which brought layers of complexity—from connectivity to childcare and work-life balance.
For owners as well as brokers, it meant converting an innately face-to-face business into a tech-forward atmosphere in order to meet their clients where they were—virtually. They had to market their spaces without the element of in-person encounters that had driven this hyper-personalized transaction of signing a lease for decades.
Now, two and a half years since the onset of the pandemic, my company’s most recent landlord report recorded that 70% of landlords agree that virtual touring is necessary in the leasing process, and 78% say digital marketing helped cut deal times by reaching qualified tenants. So, what’s caused this digital marketing shift in the office arena for owners, brokers and tenants that makes it a non-negotiable?
How You Can Benefit From Digital Marketing
For landlords, digital marketing can bring their spaces to market faster, publishing content automatically as soon as their spaces are set to become available. But before that, a digital marketing platform provides...
Read Full Story: https://news.google.com/__i/rss/rd/articles/CBMimAFodHRwczovL3d3dy5mb3JiZXMuY29tL3NpdGVzL2ZvcmJlc2J1c2luZXNzY291bmNpbC8yMDIyLzEyLzE1L2RpZ2l0YWwtbWFya2V0aW5nLXRoZS1wYXRoLXRvLWFkYXB0aW5nLWFuZC13aW5uaW5nLWluLWEtbmV3LWVyYS1vZi1jb21tZXJjaWFsLXJlYWwtZXN0YXRlL9IBnAFodHRwczovL3d3dy5mb3JiZXMuY29tL3NpdGVzL2ZvcmJlc2J1c2luZXNzY291bmNpbC8yMDIyLzEyLzE1L2RpZ2l0YWwtbWFya2V0aW5nLXRoZS1wYXRoLXRvLWFkYXB0aW5nLWFuZC13aW5uaW5nLWluLWEtbmV3LWVyYS1vZi1jb21tZXJjaWFsLXJlYWwtZXN0YXRlL2FtcC8?oc=5
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.
