Google has made significant changes to its Quality Rater Guidelines (QRG) for search.
While Google updates this document several times per year, the latest version, updated today, came with notable changes to the structure of the document, with many new sections and tables added and a total of 11 new pages worth of content.
While there are dozens of important details about what changed, arguably the most important change was the introduction of the letter E to the start of the popular acronym E-A-T.
Introducing E-E-A-T
Google is now introducing the concept of E-E-A-T, which stands for
- Experience.
- Expertise.
- Authoritativeness.
- Trustworthiness.
The addition of “experience” indicates that content quality can also be evaluated through the lens of understanding the extent to which the content creator has first-hand experience in the topic.
With this reframing of E-E-A-T, Google also states that “trust” is at the center of this concept and is the “most important member of the E-E-A-T family.”
Google also provides many more clear examples of important concepts, such as:
- Evaluating the reputation of websites and content contributors.
- The extent to which E-E-A-T matters and how it should be evaluated.
- What it means for content to be harmful.
More inclusive language and granularity
Google appears to be evolving its language to be more inclusive and keep up with the times. It added many new mentions of social media platforms, influencers, and how content can take different...
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