Unlock and Access Your Most Valuable SEO Data
Replace (not provided) with ALL of your organic keywords inside of Adobe & Google Analytics. Analyze performance by 400+ dimensions and metrics.
Demonstrating first-hand experience is more important than ever for Google Search rankings. Updates to the search quality rater guidelines list the criteria Google looks for.
Google is upgrading the concept of E-A-T with an additional ‘E’ for expertise.
The new E-E-A-T acronym stands for Experience, Expertise, Authoritativeness, and Trustworthiness.
Google’s search quality rater guidelines have been updated accordingly, with insight into how the company instructs quality raters to evaluate a content creator’s expertise.
Google’s updated search quality rater guidelines say this about experience:
“Consider the extent to which the content creator has the necessary first-hand or life experience for the topic. Many types of pages are trustworthy and achieve their purpose well when created by people with a wealth of personal experience. For example, which would you trust: a product review from someone who has personally used the product or a “review” by someone who has not?”
In addition to adding experience as a factor, Google is placing renewed emphasis on trust.
See the diagram below for how trust is placed in the center of experience, expertise, and authoritativeness.
Trust is the most critical component of E-E-A-T, Google says, “because untrustworthy pages have low...
Read Full Story: https://news.google.com/__i/rss/rd/articles/CBMiY2h0dHBzOi8vd3d3LnNlYXJjaGVuZ2luZWpvdXJuYWwuY29tL2dvb2dsZS1lLWUtYS10LWhvdy10by1kZW1vbnN0cmF0ZS1maXJzdC1oYW5kLWV4cGVyaWVuY2UvNDc0NDQ2L9IBAA?oc=5
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.
