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- In September, research found that more Gen Zers use TikTok to access information compared to Google.
- Some TikTokers have since started prioritizing SEO when planning their content.
- Here are three techniques they're using to ensure their content is more visible to users on the app.
When 19-year-old Nadja Marrero first started posting on TikTok in August 2021, search-engine optimization, commonly known as SEO, wasn't on her radar at all. She understood what it was, but didn't think about it in relation to the app and how she could make her skincare-and-beauty-focused content more discoverable for users.
That changed in September when the New York Times reported on how TikTok is the new search engine for Gen Zers. The report showed that more young people are using the Chinese-owned social-media platform instead of leading search engine Google to access information, mainly because the platform personalizes what videos a user is shown based on what they're interested in.
The publication cited Google executive Prabhakar Raghavan, who said in July at Fortune's Brainstorm Tech conference that his company's research found roughly 40% of young people turn to TikTok or Instagram instead of Google Maps or Search when looking for a place to eat.
Gen Zers are also using TikTok to find recommendations for vacation spots, activities in their area, and to learn about concepts like...
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