We dive deep into why website domain authority score is not enough to rank well for a given keyword on Google.
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Over the past decade, I've experienced and navigated through dozens of Google updates and led SEO operations for many big brands. Throughout my SEO career, there has been no ranking factor that's as debated as backlinks. The mystique around backlinks has led many people to believe that all you need is a high domain authority (DA) to rank competitively on search engines.
This has led many people in SEO to use DA or domain ranking (DR) as the primary factor for search engine rankings. Backlinks are one of the most important ranking factors for search engines, and they are difficult to get, but that doesn't mean they are the only factor that determines your rankings.
In this post, I want to cover the common fallacies and false beliefs held around domain authority and uncover why it is not enough to rank well for a given keyword.
What is domain ranking/domain authority?
Before diving into the different intricacies, it's important to understand what domain ranking is. Domain ranking, also referred to as domain authority, is a metric that helps indicate the authority of a site. More specifically, it is an estimate of how authoritative a site is based on the number/quality of backlinks. Backlinks are a very powerful ranking factor on search engines, and the domain authority of a site will help indicate how...
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