As the recession rages on, use this real estate hack to sell more properties.
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We're in the last month of 2022, and not only are we entering a new year, but we're entering a recession that's hurting real estate sales across the country. As many other authors and I discussed in previous articles, virtual tours help real estate agents sell more properties, but that's not up for debate.
But we've found a neat little hack you can do with your real estate content to get free exposure and more eyeballs on your listings to get more sales. It's all through a process called "geotagging."
Never heard of this term before? Don't worry; let's learn about how to implement it into your content.
What is geotagging?
Geotagging is a technical search engine optimization term used to help rank local content higher on search engines through the exact coordinates of a real estate listing and the type of real estate property. Many business owners implement this strategy to get them to rank higher on local searches; let's walk through an example.
John Smith owns a bakery in Philadelphia, and while he has a great virtual tour, video and photos, he's looking for that extra edge against his competition. He finds the process of geotagging, goes to a free site such as geoimgr.com, finds the coordinates (longitude and latitude) of Philadelphia, adds it to Geo Imgr and then adds in his niche keyphrase for what people search for his type of...
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