Keyword Cannibalization: What Is It And How Can You Avoid It? - Forbes

Max Cyrek - CEO of Cyrek Digital SEO expert, web designer, and digital marketing consultant with over 10 years experience.

Success in SEO consists of many factors. Without proper knowledge, we can bring various problems to our site. If these issues are not noticed and eliminated in time, they can make it difficult to get a high position in Google. In this article, I’ll discuss one of them. Find out what SEO keyword cannibalization is and how to avoid it. But first, let’s cover some basic ground.

The Evolution Of Keywords

In order for a company’s online content to reach its target audience, the business has to use keywords. Keywords are signs for Google’s search engine, which allow it to verify what a certain piece of content tackles or which topic range it belongs to. When a certain piece of content in the form of an article or video is defined by the algorithm thanks to its keywords, it is at the same time optimized in the search engine.

Times have changed. In the past, many businesses would use grammatically or linguistically incorrect keywords in great amounts. Texts were once filled with repeated phrases and words with no inflection that, these days, can be found only in the depths of the internet.

A lot has changed since then. In 2012, a special algorithm by the name of Penguin was introduced. It limited spam, ignored junk content and, most importantly, was characterized by great perceptiveness toward meaningful and relevant content, which was rewarded with high...

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