SEO reporting and tracking are major sticking points for anyone in the industry.
Data that you find important may be less valuable to C-suite executives.
Or you may not have enough data to show growth, changes and significant events clearly and concisely.
Reports must tell a story. Without the right data, you’ll end up with a confusing plot that won’t be well received.
Before you can begin reporting and tracking data, you need to gather it, which will require you to use the right tools.
SEO reporting and tracking tools
Most SEOs use a combination of different tools to properly collect, track and report data.
A few of the main ones include:
- Adobe Analytics
- Internal site search
You can also use third-party tools to track keyword growth, positions and more, such as:
- Ahrefs
- Semrush
- Moz
You’ll find a lot of third-party paid tools available to help you with your reporting and tracking.
But you need to be aware of each tool’s limitations.
For example, Google Search Console only retains data for 16 months, so you need to think about this if you expect to provide lengthy reports that show data past this threshold.
I’m going to assume that you have these tools in place already. However, if you do not have any of these tools, look through them and add any coding that you need to the website to begin tracking.
Otherwise, without the data these tools provide, you’ll go into your SEO journey blindly.
Tracking events (even non-SEO ones)
With your tools and analytics in place, you’ll...
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