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- Gen Zers prefer TikTok over Google as a search engine, and influencers are taking notice.
- Five TikTokers shared the specific techniques they use to make their videos more SEO friendly.
- These strategies helped make videos more discoverable by users and brands that want to collaborate.
Some TikTok creators are starting to adapt their content strategies to make their videos more SEO friendly, following a September New York Times report that Gen Z prefers TikTok over Google as a search engine.
Google executive Prabhakar Raghavan said in July that his company's research found roughly 40% of young people turn to TikTok or Instagram instead of Google Maps or Search when looking for a place to eat, according to the Times report.
Creators also told Insider that they believe TikTok has started favoring videos that are more SEO friendly, based on their discussions with other TikTokers who were struggling to maintain their engagement rates and get their videos in front of more users.
Five TikTok influencers described to Insider how they're adopting tactics, such as tailoring the hashtags for each video, to make sure that their content shows up in search results.
Some creators reported that these techniques have helped brands discover their content more easily. Nineteen-year-old Nadja Marrero told Insider that seven brands have reached out to her for paid brand deals since...
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