So what is Google E-E-A-T? Put simply the new E-E-A-T acronym stands for Experience, Expertise, Authoritativeness, and Trustworthiness.
The algorithms running at Google are using incredibly advanced AI and yet many of the recent changes reflected in the updates are, in fact, aimed at combating the use of AI and software in SEO.”
— Lane Houk
RALEIGH, NORTH CAROLINA, UNITED STATES, December 19, 2022 /EINPresswire.com/ -- What is Google E-E-A-T?
Google recently announced the inclusion of "experience" as a key component of its quality rater guidelines for evaluating a page of content for "experience, expertise, and authoritativeness," all an indicator for Trust, which completes the EEAT or Double EAT family, explained Google on its developer blog.
So what is Google E-E-A-T? Put simply the new E-E-A-T acronym stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Google just added the leading E for experience to the "EAT family."
Why add Experience to the EAT Family?
This is really "a natural progression of EAT" explains Lane Houk in his new white paper on the topic of E-E-A-T. In its release on the developers blog, Google said to "better assess our results, E-A-T is gaining an E: experience. Does content also demonstrate that it was produced with some degree of experience, such as with actual use of a product, having actually visited a place or communicating what a person experienced? There are some situations where really what you value most is content...
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