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Our new, mostly digital era has completely shifted what it means to be a brand. The competition has never been greater, forcing all businesses to keep up with modern trends and business practices so they don’t fall behind.
When the internet was formed many years ago, it began to forever change where and how we conduct business. Today, business takes place in all shapes and forms but happens mostly online.
So how can a business stay up to date and ensure it doesn’t fall behind? A great tool to utilize is PR. Any successful company likely has a dedicated public relations team helping it get its name out there in the places where it matters most. So how can you use PR to help your business succeed online?
I’ve put a list together of five important uses of PR that today’s top brands and companies concentrate on to help their business succeed.
1. Boost Your Company’s SEO
In any Google search, there are millions of results generated for a keyword within split seconds. If you want your brand or brand name to stand out, you can utilize PR to strengthen your branding online. Otherwise, nobody is going to find you.
What’s most important is getting your website embedded into stronger, more powerfully ranked sites. A common practice for doing so is through backlinks or a live link inserted into an...
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