Writing an excellent SEO-friendly article is definitely the cornerstone of garnering a massive amount of web traffic. But for those just starting out, jotting down midnight thoughts on a website won’t be enough. It has to be supported in one way or another.
And that’s where off-page SEO comes into play.
Unlike the normal SEO techniques, it will not change or improve an article’s persona in any manner. Instead, it will focus on promoting the write-up in different ways. Here are a few ways to do so, but first, let’s learn about what off-page SEO actually is.
What is off-page SEO?
Otherwise known as off-site SEO, off-page SEO usually refers to an action or two that’s taken outside of a website. While it doesn’t affect writing directly, it can have an impact on the ranking stature of the blog and the site.
Optimising offsite SEO may include the perception of a search engine and a website to increase its popularity, authority, trustworthiness and relevance.
And it’s usually accomplished by linking to other websites to promote the website, working on social media strategy, and so on.
How to improve off-page SEO?
Taking care of off-page SEO requires a lot of hard work and patience. That’s why most people tend to receive the help of an expert SEO company. However, for someone who wants to do it all by themselves, there is a compilation of tips here.
1: Link building
Most people tend to opt for link building for two reasons –
- It helps them boost their...
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