Learn about the basics of JavaScript redirects and their implications for SEO, along with how to implement them and common mistakes to avoid.
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So, you want to implement JavaScript redirects, but you’re unsure how they work?
Yes, they are more challenging to implement than standard redirects.
Ideally, you should use 301s, 302s, or 307-based redirects for implementation. This is the usual best practice.
But…what if you don’t have that level of access? What if you have a problem with creating standard redirects in such a way that would be beneficial to the site as a whole?
This is where using JavaScript redirects comes in.
They are not a best practice that you should be using exclusively, however.
But there are some situations where you just cannot avoid using a JavaScript redirect.
The following is a basic primer on JavaScript redirects, when to use them, how to use them, and best practices you must use when utilizing these types of redirects for SEO.
What Are JavaScript Redirects?
JavaScript redirects, essentially, are one of several methods of informing users and web crawlers that a page is available in another location.
They are often used to inform users about changes in the URL structure, but they can be used for just about anything.
Most modern websites use these...
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