We read TikTok’s creator guidelines and newsroom documentation, so you don’t have to. Learn the lowdown on TikTok and how brands can use it.
Since its initial release in 2016, TikTok has become the fastest-growing social media platform.
If you’re looking to learn more about the popular short-form video app and how your brand can use it, you’ve come to the right place.
We read TikTok’s creator guidelines and newsroom documentation, so you don’t have to.
In this article, we’re sharing everything we learned – along with insights from the TikTokers well-versed in increasing views, engaging users and growing a following.
Find out how the TikTok algorithm works, what you need to do to create a winning video, and decide whether TikTok can benefit your brand.
In this article:
What is the TikTok algorithm?
The TikTok algorithm is a recommendation system that determines the videos you see on your app. Like any good algorithm, it works to bring relevant content that you enjoy based on your interests.
Recommendation systems are used all around us in the digital world and not new. Many platforms, including Netflix, use them to deliver you the content you like the most.
The purpose of a recommendation system is to share content that users like based on their preferences and those of people in similar demographics.
The TikTok recommendation system and algorithm centers around the “For You” page.
What is the For You feed?
The For You feed (a.k.a., For You page or FYP) is a curated stream...
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