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While we tend to over-complicate SEO with constant algorithmic updates and best practices, the foundation of digital marketing lies in audience and market research.
Many tools, such as keyword research planners and customer relationship management systems (CRMs), assist us in this research, but the best insights often come from the customers themselves.
That’s why, whenever we acquire a new client, we like them to fill out a form identifying products, services, and terms that are meaningful to them and their business.
Thankfully, technology has enabled us to collect customer feedback at scale using tools like surveys, quizzes, and much more.
I find surveys particularly helpful because they are affordable, easy to create, and offer information about customers you can’t find without directly talking to them.
This article will outline the benefits of surveys for SEO, tips to create a killer survey that offers great insight, and how to quickly get started with one using Google Forms or Microsoft Forms.
Benefits Of Surveys For SEO
Affordability
Most online survey tools are free and only charge you after a certain amount of submissions.
Additionally, surveys take very little labor to create and can be used in tandem with any marketing promotion to gather more feedback.
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