Most SEO experts are still afraid to publish their success stories, with a few notable exceptions.
Many are simply unable to share their work even when it’s successful. How can SEOs stop practicing “ghost optimization”?
Before we dive into this question, let’s look at the reasons for the ongoing secrecy and still prevailing negativity among SEO practitioners.
SEO horror stories, anyone?
One of the most popular SEO hashtags within the industry over recent years has been #seohorrorstories.
Why are SEO experts much more likely to share the horrible failures of the industry and their colleagues than their own success stories?
Is this the overall prevailing negativity of society as a whole? Or do we have an internal problem aggravating the situation?
I think it’s probably both.
First off, the recent years have led to a never-ending, downward spiral of public debate. Diplomacy has made way for trolling.
When even presidents provoke people online to get attention, how is everybody else meant to stay civil in day-to-day conversations?
Also, social media like Facebook and Twitter have been capitalizing on fear and anger.
Such “bad news” goes straight to our lizard brain and elicits fearful and angry reactions without consulting the parts of the brain responsible for logical thinking.
No wonder that even within the relatively professional SEO industry, the discourse has degenerated into the realm of “OMG! Look at that nonsense! How stupid!”
I’m exaggerating a bit, but that’s the...
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