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Monday, January 30, 2023

Top 5 search marketing trends and 3 must-haves for 2023 - Search Engine Land

Last updated Friday, December 23, 2022 16:05 ET , Source: NewsService

As we prepare to say goodbye to 2022 and welcome 2023, it’s a great time to review notable changes to search and consumer behaviors and plan our key digital marketing initiatives for next year.

In this article, we will discuss the most significant search, digital marketing and consumer trends, along with the must-haves for search marketers in 2023.

Search trends: Experience and relevancy

First, let’s understand the biggest changes in search this year and what we can expect next year.

Google released several algorithm updates in 2022. These algorithm updates can be classified into three broad categories.

  • Core updates: Updates released to make search better and safer.
  • Helpful content: Updates released to make search results useful and relevant.
  • Experience: Updates released to make user experience across all devices better.

Clearly, Google wants to reward websites that offer excellent user experiences.

That means your content must be relevant to their query. In other words, experience and relevancy are key to winning in search today and beyond.

As we write the perfect recipe for search marketing strategies and must-haves for 2023, let’s keep these two critical ingredients in mind.

Consumer trends and insights: Reevaluating priorities

As we reviewed this year’s top search query data and helpful insights shared by various organizations, we realized how critical it is for brands to win the trust of their customers.

While many data points and trends are being discussed,...



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