London, UK – January 17, 2023 – A brand new year is the perfect time to stop and reflect on many things – including your digital marketing strategy. At the heart of your marketing strategy should be search engine optimisation. We all know that SEO is subject to change, as it should be, in order to stay aligned with Google’s regular algorithm updates. So the question is, how should you tailor your SEO strategy for 2023?
In order to help business owners plan appropriately and create a winning SEO strategy for this year and beyond, the experts at The Brains have put together a guide discussing how to future-proof your SEO and what to consider, including what the advent of GA4 means for you and how to set KPIs for 2023.
James Speyer, Head of SEO at The Brains, says:
“The main thing is going to be how you track data. In July 2023, Google Analytics 3 (otherwise known as Universal Analytics) is being completely phased out and replaced with the shiny, new (and a little daunting) Google Analytics 4. If you want to be able to refer back to data from January-July after the new roll-out, you need to make sure you’re using GA4 from the jump.
GA3 won’t be available come July, which means you could lose over half a year’s worth of SEO data overnight. You don’t need us to tell you that this will be problematic when the time comes to reflect on how successful your 2023 efforts have been.”
To find the guide in full, click the link below:
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