Last October, CNET’s parent company, Red Ventures, held a cross-department meeting to discuss the AI writing software it had been building for months. The tool had been in testing internally ahead of public use on CNET, and Red Ventures’ early results revealed several potential issues.
The AI system was always faster than human writers at generating stories, the company found, but editing its work took much longer than editing a real staffer’s copy. The tool also had a tendency to write sentences that sounded plausible but were incorrect, and it was known to plagiarize language from the sources it was trained on.
Red Ventures executives laid out all of these issues at the meeting and then made a fateful decision: CNET began publishing AI-generated stories anyway.
“They were well aware of the fact that the AI plagiarized and hallucinated,” a person who attended the meeting recalls. (Artificial intelligence tools have a tendency to insert false information into responses, which are sometimes called “hallucinations.”) “One of the things they were focused on when they developed the program was reducing plagiarism. I suppose that didn’t work out so well.”
Of the 77 articles published on CNET using the AI tool since it launched, more than half have had corrections appended to them, some lengthy and substantial, after use of the tool was revealed by Futurism. CNET editor-in-chief Connie Guglielmo, EVP of content and audience Lindsey Turrentine, and Red Ventures vice president of...
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