KARACHI: Pakistan became a fastest growing apps market in terms of downloads in 2022, with a growth rate of 35.4 percent as compared to the previous year, according to a report from a private markets intelligence platform.
The growth in the number of apps downloaded in Pakistan was three times higher than of China, second in the list, that expanded slightly over 10 percent. India was on third in the growth list.
Pakistan's mobile market witnessed strong growth in apps for a fourth year straight, with 3.52 billion downloads, which put the country in the 9th position globally in 2022, three notches up from the last year, the report by Data Darbar revealed.
In the finance category, EasyPaisa and JazzCash were the most downloaded apps with around 15 million monthly active users each. Zindigi from JS Bank also aggressively marketed its digital wallet. Meanwhile, digital lending apps had a somewhat mixed 2022 as amid spike in downloads, they witnessed a regulatory crackdown.
According to the research, Pakistanis spent 161 billion hours on mobile in 2022, reaching to the sixth rank in terms of hours, the same as in 2021. The rate of increase in average data consumption slowed down in 2021-22, growing by only 11.5 percent over the last year. However, since 2017-18, the average data usage has more than tripled.
Among peer countries, Pakistan overtook Philippines for a first in terms of downloads during 2022. Bangladesh also had a good year and made it to the ranking with around 2.5...
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