Saturday, April 1, 2023

This day in search marketing history: February 2 - Search Engine Land

Last updated Thursday, February 2, 2023 18:05 ET , Source: NewsService

Revamped Google Partners program finally launches

In 2022, the changes to Partners program requirements, originally announced in 2020, finally took effect.

Those changes were supposed to happen in June 2020 but were first postponed until 2021 and then delayed a second time due to the upheaval caused by the coronavirus pandemic and shelter-in-place orders.

Agencies were not happy with the first iteration of Google’s new Partners program requirements, particularly Google’s doubling of the 90-day spend threshold (from $10,000 to $20,000) and adding an optimization score requirement.

Read all about it in Google finally launches revamped Partners program.

Also on this day

2022: Advertisers could include Performance Max campaigns in Data Studio reports.

2022: A card could appear only if you were an owner or full user of the site in Google Search Console, and you are signed in with that Google account while searching for your site or queries it might rank for.

2022: Google’s overview detailed why it might update its policies, how it enforced them and the role of machines and humans in content moderation.

Google Q4 search ad revenue: $43.3 billion

2022: Alphabet announced revenue of $75 billion in Q4 of 2021. Of that, $61.2 billion came from Google advertising.

2021: Google would now show not just the data from Google Search app or on Google.com’s home page but also from Chrome.

2021: The proposed legislation could have created an untenable position for search engines in Australia...

Read Full Story: https://news.google.com/rss/articles/CBMiR2h0dHBzOi8vc2VhcmNoZW5naW5lbGFuZC5jb20vc2VhcmNoLW1hcmtldGluZy1oaXN0b3J5LWZlYnJ1YXJ5LTItMzkyNTgw0gEA?oc=5

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