Revamped Google Partners program finally launches
In 2022, the changes to Partners program requirements, originally announced in 2020, finally took effect.
Those changes were supposed to happen in June 2020 but were first postponed until 2021 and then delayed a second time due to the upheaval caused by the coronavirus pandemic and shelter-in-place orders.
Agencies were not happy with the first iteration of Google’s new Partners program requirements, particularly Google’s doubling of the 90-day spend threshold (from $10,000 to $20,000) and adding an optimization score requirement.
Read all about it in Google finally launches revamped Partners program.
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