Four Takeaways from Google's Updated Link Guidance - Search Engine Journal

Google's expanded guidance on links tracks surprisingly close with what is known about their algorithms and with HTML best practices

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Google newly expanded guidance on best practices for links has surprising parallels with what we know about algorithms and the proper use of HTML.

Here are four takeaways found in Google’s updated SEO Link Best Practices.

1. Title Attribute Can Work Like an Anchor Text

Google can use the Title attribute if the anchor text is missing.

The title attribute applied to a link element can be used in place of an anchor text if the anchor text is missing.

For example, Google would use the title attribute in the following link as an anchor text:

Here’s a normal link with an anchor text:

<a href="https://www.example.com/">Example Anchor Text</a>

This is a link that’s missing an anchor text but has a title attribute:

<a href="https://www.example.com/" title="Example Anchor Text></a>

In the above example, the title element will be used by Google as if it’s an anchor text.

Proper Use of Title Attribute on a Link Element

Officially, the purpose of a title attribute when applied to a link element is to provide similar type of information that is in the anchor text of a link.

The HTML standards making body for HTML, the W3C, specifies the purpose of the title attribute...

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