With all the talk of Google Bard and Microsoft’s Bing AI with ChatGPT over the past several days, we all keep thinking more about how search and publishing will change in the future.
As we covered before, content creators are concerned about if there will be ROI in creating content that might not get clicks.
When AI becomes the journalist. While that is a concern, I think the bigger concern is when AI becomes the journalist. When AI can find the sources, track the necessary data, and follow the right people to produce unique, helpful and breaking news stories.
Right now, we see Bing’s interface consume and output amazing and timely answers in its chat interface based on not just what publishers are posting on their own sites but also referencing posts on Twitter from experts in the field. And Microsoft Bing said it is not fast enough at this and it will get faster – faster than it is even now!
AI can do the research. So what if AI can collect expert opinions on a breaking topic from social media? What if AI can make phone calls using technology like Duplex (which closed down)? What if AI can track the data sources that journalists often track to come up with a story faster, better, and more detailed than a human journalist?
The is the concern. I believe that is the true concern with AI. Not that journalists and publications won’t get traffic from search because the links are not just worth clicking on (and yes that is a valid concern). But more so, the AI can write the...
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