Did you ever receive an email from a Google Ads representative wanting to discuss your account?
The email may have come from a sales representative in the Philippines who is highly trained in Google Ads and wants you to spend more.
The representative is not a Google employee. He or she works for an independent human resources firm contracted with Google for ad sales and customer support.
A former Google executive in charge of key clients, those spending several billion dollars on ads, stated, “I had a team of 25 in the Philippines who did everything for us – sales presentations, audits, campaign ideas, and more.”
Google makes billions in ad revenue by contracting with professionals in developing countries.
This strategy is called midsourcing. And your company can benefit from midsourcing, too.
Midsourcing
Midsourcing combines the benefits of an in-house team with the flexibility and affordability of outsourcing.
It’s new to ecommerce marketing but not to tech companies generally. Such companies hire HR firms to administer professionals in developing countries. The firms recruit, hire, train, coach, discipline, and more.
The tech companies provide the strategy, product knowledge, account access, and even email addresses so the professionals can work and act as if they are direct employees.
Why Midsource?
Most tech companies focus on their core products or platforms. Some choose to employ support staff for key accounts in-house.
But eventually, the fully in-house strategy...
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