Friday, March 24, 2023

What Does Google Actually Want from Your Website in 2023? - JD Supra

Last updated Sunday, February 19, 2023 17:05 ET , Source: NewsService

You can’t rank highly on Google in 2023 by outsmarting algorithms. Instead, you need a savvy content strategy and sustainable SEO plan to earn and maintain your position at the top of the search engine results pages.

As a legal website design and marketing company, we stay up to date with the newest algorithm shake-ups so we can help our clients rank. But anyone who runs a law firm or does marketing website management for a law firm can use our tips and tricks to improve their site’s search engine ranking.

So, how do you rank on Google in 2023? The short answer: write good content and know what you’re talking about. For the long answer, keep reading.

Your content must be trustworthy and valuable…

Let’s start with a term that every website owner should know: E-E-A-T.

E-E-A-T stands for Experience, Expertise, Authority, and Trust, and these four factors play a key role in determining a website’s ranking on Google.

Trustworthiness is the first key to impressing Google in 2023.

The days are long gone when you could rank highly on Google simply by posting helpful content with keywords. Today, you need to prove that there is a trustworthy source behind the content. This means that the person associated with your content should have a public reputation as a skillful, experienced member of the legal field.

Value is the second key to ranking highly. Your website needs to provide value to your visitors beyond basic information. For instance, a visitor can get your office phone...

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