Friday, March 24, 2023

Adapt or Die: How AI is Disrupting The Marketing Industry - Search Engine Journal

Last updated Monday, February 20, 2023 02:05 ET , Source: NewsService

This post was sponsored by Ad World Conference. The opinions expressed in this article are the sponsor’s own.

Seemingly overnight, artificial intelligence (AI) has 10x-ed marketers’ capability to produce content.

And with GPT-4 due to launch in Q1 of 2023, the marketing community couldn’t be closer to achieving its dreams of streamlining research, ideation, delivery, analysis, and iteration across all creative formats (text, audio, image, and video).

However, with AI getting hyped more and more every day, we see designers, copywriters, and all kinds of marketers worry and ask:

Top Questions Around AI & Job Security

That’s why we’ve included an AI In Advertising track to this year’s Ad World 2023 at-home conference.

In the meantime, let’s answer some of your most pressing questions about AI in marketing.

Will My SEO Job Or Content Marketing Career Disappear Because Of AI?

The short answer: No. AI will not take your digital marketing job.

The long answer: AI will multiply touch points and accelerate testing, which will empower your relationship with work and your personal bandwidth.

There is good news when it comes to AI: AI is also not going to “take over everything humans do.”

It’s just going to be one of the standard tools everyone in the digital industry uses to make their work more optimized.

How Will AI Enhance My Digital Marketing Job?

AI tools like ChatGPT will:

  • Equip you with tools that make creative briefings clearer.
  • Enable pitch ideas that share...

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