Sunday, May 26, 2024

Google Business Profile Profile Strength Widget Now Live & Many Local SEOs Not Happy - Search Engine Roundtable

Last updated Monday, February 20, 2023 08:05 ET , Source: NewsService

Last June, Google began testing a "profile strength" widget or status icon that shows you if you need to do more with your Google Business Profile. Well, that just went live on Friday and seemed to be fully rolled out. But many local SEOs are not happy with it.

Google places a little icon next to a "profile strength" label that shows you how complete your Google Business Profile is. Here is what it looks like:

Google added a "Profile Strength" to the NMX. pic.twitter.com/oJ6Z8tnNtX

— ClaudiaT (@ClaudiaTomina) February 17, 2023

Wow. Have you seen Google's new "Profile Strength" label in the NMX?

What a scam.

Check out this flow.

1. Click "Complete Info"...

cc @rustybrick #seo #localseo pic.twitter.com/GWdRnteaaW

— Darren Shaw (@DarrenShaw_) February 17, 2023

So what is the issue? Well, local SEO experts are the ones to know when the profile is complete. Just because a business listing doesn't use every feature, for example ads, it doesn't mean that the profile is not complete.

Here is Darren clicking on the icon and then being asked to use Google Ads to get the complete score:

3. What's the info I need to complete, you ask?

Oh, it's that I need to sign up for Google Ads. pic.twitter.com/7Hcb0G11OY

— Darren Shaw (@DarrenShaw_) February 17, 2023

So to get my Profile complete, I need to sign up for Google Ads? Wow.

— Darren Shaw (@DarrenShaw_) February 17, 2023

Now the clients of these local SEOs are reaching out panicked that their profiles are not complete.

Also not all...

Read Full Story: https://news.google.com/rss/articles/CBMiV2h0dHBzOi8vd3d3LnNlcm91bmR0YWJsZS5jb20vZ29vZ2xlLWJ1c2luZXNzLXByb2ZpbGUtcHJvZmlsZS1zdHJlbmd0aC1zdGF0dXMtMzQ5MjguaHRtbNIBW2h0dHBzOi8vd3d3LnNlcm91bmR0YWJsZS5jb20vYW1wL2dvb2dsZS1idXNpbmVzcy1wcm9maWxlLXByb2ZpbGUtc3RyZW5ndGgtc3RhdHVzLTM0OTI4Lmh0bWw?oc=5

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