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Video content guide: Why you should start creating videos now (plus ... - Search Engine Land

Last updated Monday, February 20, 2023 10:05 ET , Source: NewsService

We’re no longer in that phase where everyone was saying, “Video is blowing up.”

Nope. Video has blown up, and it’s here. It’s there. It’s everywhere.

These days, audiences expect and demand video content from creators and brands. On average, people watch 19 hours of online video per week – and across the last three years alone, consumption increased by 8.5 hours per week.

What does this mean for marketers? For businesses?

If you aren’t creating video content yet, you should seriously consider it.

In this guide, you’ll find an overview of video content, including why it matters for SEO, best practices for creating your video content strategy, and examples of various effective video types.

What is video content?

Video content is any video format meant to entertain, educate, or inform an audience.

By the same token, video content marketing is a strategy that involves producing useful and helpful video content to attract, nurture, and convert that audience. (Read: No ads, no sales pitches.)

Video content isn’t as straightforward as you’d think. There are multiple types of videos and formats that creators and brands are producing these days, and all of them can be used to reach your goals:

  • Explainer videos
  • Tutorials/how-tos
  • Presentations
  • Live streams
  • Interviews
  • Video podcasts
  • Social media videos (Stories, Reels, Shorts, TikToks)
  • Animated videos
  • Webinars
  • Product reviews/demos
  • Testimonials
  • Vlogs

Why is video content important for SEO?

Video content helps your SEO strategy in a...

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