The Fool, the leading Italian digital intelligence company, has announced a new partnership with Audiense, the innovative audience intelligence platform. This partnership brings together the best in data-driven consultancy and audience intelligence to provide Italian digital marketers with the most advanced tools and insights available.
Audiense offers a unique approach to audience analysis, going beyond traditional socio-demographic segmentation to identify individuals based on their true identity: their interests, values, behaviors, social circles, and affiliations. By studying user behaviors, Audiense enables marketers to develop targeted and successful strategies that engage with the right audience for their business goals. Audiense's web listening analysis identifies emerging topics and significant user-generated content, while also analyzing conversation sentiment and sources.
The partnership with The Fool offers Italian marketers access to data-driven consultancy based on digital intelligence that enables them to unlock the full potential of Audiense's platform. By combining the insights provided by The Fool with Audiense's powerful tools for social media segmentation and media planning, marketers can create highly targeted campaigns that reach the right audience, in the right place, at the right time.
Audiense's unique approach to segmentation enables marketers to identify connected communities and interest-based audiences with greater accuracy. This allows for more effective targeting of individuals with the right affinities and interests, resulting in higher engagement and conversions.
The partnership also offers powerful insights into influencer marketing, with Audiense's platform providing detailed analysis of the media consumption habits of targeted communities. From radio to television, magazines to online platforms, Audiense's analysis provides a comprehensive view of the media diet of each target audience, enabling marketers to identify the most influential personalities and brands within each community.
With this new partnership, The Fool and Audiense are offering Italian marketers the most advanced and innovative tools for digital intelligence and audience analysis available today. Together, they are enabling Italian digital marketers to create highly targeted, successful campaigns that engage with the right audience and deliver real results. For more information on The Fool visit www.thefool.it
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Mirko Bruni
