The Ultimate Glossary of Social Media Definitions for Law Firms - JD Supra

If you’re a career-long digital marketer, then you’re probably used to hashtagging on Instagram or creating Facebook event invites. However, new tools, platforms, features, and networks are being constantly introduced. As social media continues to evolve, even seasoned marketers can get confused – not to mention those new to marketing! Many small firms don’t have dedicated marketing staff, so everyone needs to be comfortable with social media and other digital tactics. To help, we’ve compiled some of the most popular terms to know. We’ll start at “A” and work our way down!

A

• A/B Test – A/B testing is running an experiment to see what version of something performs best with your target audience. For example, on social media you might A/B test Instagram photo copy or the top converting CTA tests on Facebook.
• Alt text (Alternative text) – Alt text, also called alt tags, are a written description of what appears in an image within HTML code. It’s an important part of accessibility and web design and also helps search engines index images for SEO.
• AMA – AMA is an acronym for “ask me anything,” which originated in a popular subreddit where users will use the term to generate and respond to questions from other users. It can be very useful in dialogue based platforms.
• Analytics – Analytics is the data that helps marketers track the performance of their social media or web content. Examples could include page views, time on page, clickthrough rate, or engagement rate.
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