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Google announced today it’s launching a new pilot program to provide enhanced customer service for a select group of small Google Ads customers.
New Pilot Program Offers Enhanced Support
According to a company statement, the goal of the paid pilot program is to:
“… provide agencies and advertisers with specialized one-on-one support tailored to specific customer needs.”
This marks a shift for Google, which has historically reserved this high-touch level of support for its largest advertising clients.
Addressing Complaints From Small Businesses
The change comes after increased complaints from small businesses who feel left behind by Google’s automated self-service options.
Google states in an email to Search Engine Journal:
“A common complaint from customers is that they want more specialized advice from Google experts and ideas for how they can improve their ads campaigns and optimize their budgets. The paid pilot for our smallest customers gives them a level and quality of support that has historically only been accessible to our largest customers.”
Google’s hands-off approach for smaller clients may be more cost-effective but fails to provide the expertise and guidance smaller businesses need to compete with more prominent brands.
Long-Term Strategy For Improved Customer Experience
While...
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