Absolute Translations, a long-established professional business translation services provider covering a broad range of services, sectors and languages, has acted as a pivotal support partner in helping UK and EU-based businesses extend their presence into new countries and markets.
Implementing website localisation alongside supplementary services such as multilingual transcriptions and interpretation, the business holds a long list of accreditations and achievements, with memberships of the ATC and EUATC and dual ISO quality certifications.
Important Translation Services for Commercial International Expansions
The key to a prosperous business expansion is a thorough understanding of the marketplace, competitors, consumer appetites and demand for specific services, goods or imported products. Rather than simply translating existing content, brands must consider how their offering sits within the existing marketplace and how it introduces something new.
One of the primary advantages of collaborating with an accomplished translation team is the access to a comprehensive service, incorporating:
- Multiple first-language speakers with expertise in various dialects.
- Translations of all content materials, ranging from web pages to artwork and product labelling.
- Advice on other areas, such as brand colours and imagery.
- Technical translation services - essential for contractual agreements, establishing new supply chains or liaising with vendors and associate organisations in a different country.
Sergio Afonso, CEO of Absolute Translations says: “An expansion project is an exciting endeavour, and we are delighted to assist so many businesses, from innovative start-ups to long-running corporations, in achieving their globalisation objectives.
Our translators include specialists with legal, contractual and industry-specific experience, lending their wealth of knowledge to every client to explore the best ways to approach their expansion planning and create a foundation for success.”
Global Expansion Trends Driving Demand for Professional Translation
As the world becomes increasingly digitised, thousands of businesses are looking to enter new markets, launch products and services in overseas destinations, or establish a brand presence in high-growth economies, where a lack of competition and high consumer spending presents an attractive opportunity.
The trend began to gather pace post-pandemic, when business leaders sought ways to recover from the impacts, with some of the most significant trajectories as follows:
- 97% of businesses with an existing cross-border operation intended to reach new markets between 2022 and 2023.
- 72% of business executives cited continental Europe as a key area of expansion, followed by the UK, North America and the Asia Pacific, priority regions for between 58% and 72% of respondents, respectively.
- 82% of corporate boards who have completed a launch in a new jurisdiction have said they are seeing tangible benefits.
Driving factors vary between sectors, but for most companies, the aim is to introduce better capacity for growth, capitalise on positive market conditions in foreign economies or counterbalance poor performance within the UK markets.
Professional translation is, of course, a fundamental element of any such expansion, ensuring that marketing materials, digital content, social media engagement, branding and advertising are all relevant, culturally sensitive and appropriate for a new audience demographic.
Many of the most rewarding international expansions are completed by businesses that invest in an in-depth localisation project to ensure every aspect of their outward-facing content is accurately translated, paying attention to imagery and societal or cultural nuances to cater to the expectations and consumer behaviours within their target markets.
The Value of Technical Translation for Corporate Success
Poor quality translation is one of the most common reasons for a brand to fail in a new jurisdiction, either because products or services lack credibility or are not suitably adjusted to meet the needs of the local market.
Technical translation is also crucial for businesses in sectors such as medicine, law, financial services and education, with no margins for error. Mistakes or ambiguities when liaising with overseas organisations, licensing issuers or authorities can be disastrous and impact the ability of a company to launch in a new country.
It is also important for any company considering a launch in any jurisdiction to consult a skilled translator to ensure they are compliant with regulations and laws within their intended location. Examples relate to labelling requirements, advertising regulations, registrations with appropriate bodies or disclosures mandated for certain service types.
By investing time in a thorough translation strategy and ensuring every touch point has been addressed, business ventures can forge forward with aspirations for a global presence, with the assurance that they have a team of translation professionals behind them.
Afonso says: “We aim to be as flexible as possible and work on ad hoc and short-term translations and interpreting projects alongside longer-term and ongoing initiatives to provide rolling assistance as a globalisation project develops.
Prospective clients are welcome to get in touch to discuss their plans, uncover the most relevant translation services, or complete our online quick quote form for an indication of pricing.”
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About Absolute Translations
Absolute Translations understands the importance of quality and reliability and this comes at the forefront of our translation services. Our many years of experience have made it possible for us to work with some of the most talented professional translators as well as leading global brands around the world in more than 200 languages, with business translation services from our London, UK and European offices.
Media Contact:
Absolute Translations Ltd
Tel: 03335770767
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Source Company: https://www.absolutetranslations.com/
