Years ago, I took a few courses on Search Engine Optimization; SEO for short. You could say that I’m an expert on the subject.
You could, and you’d be wrong.
Not only have technological advancements changed the way SEO has worked over time, but I ran a blog a while ago without having more than a literal handful of readers over the course of a year. Clearly, I had no idea what I was doing. An expert? Hah! I might have known a thing or two about keywords, but I was ill-prepared for how to use them, let alone how to properly optimize my content.
But understanding SEO is so important as a writer that I ultimately had to learn it, and I’ll have to keep learning as the process shifts with the ever-changing technological tide. The bad news is that there’s so much to learn on the subject that it can be overwhelming. The good news?
We can break it down into easy, bite-sized tidbits that are easy to learn and remember. So let’s get to it and start ranking on Google’s first page.
What is SEO?
Before we dive into the step-by-step guide, let’s go over what SEO actually is.
SEO is an acronym for Search Engine Optimization. SEO is the process of optimizing websites to rank higher on search engines (like Google) through organic searches. That is essentially a fancy way of saying that more people will see your work when they search for particular keywords on their search engine, because there you’ll be — right there in plain sight on the first page.
Search engines have bots they use to “...
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