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Blog / Category and Tag Pages: To Index or NoIndex and Why?
There’s no golden standard when it comes to organizing content on your website, whether that’s product listing pages, product detail pages, blog posts, or even images. However, one solution that most content management systems (CMS) offer are SEO category pages and tags.
Broad category pages (e.g. men’s shirts, women’s shoes) and more specific tag pages (e.g. white shirt, black jeans, etc.) can help you create an effective organization system. However, while they’re useful, too many category and tag pages may cause problems.
More specifically, they may impact search engine optimization (SEO) performance.
In this post, I’ll outline the potential problems of unnecessary or excessive category and tag pages. I’ll also introduce a solution for this problem—noindexing—and share an NP Digital client example that highlights the benefits of a well-placed noindex tag.
If you’re wondering if the noindex tag can solve your SEO problems, then read on.
What Problems Do Unnecessary Category and Tag Pages Cause?
Most concerns around category and tag style pages and their impact on SEO performance fall into one of two categories:
- Ranking conflicts
- Crawl depth/index bloat issues
In regards to the first category, ranking conflicts, unnecessary category and tag pages can be cannibalizing relevant content on your website....
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