A full-service certified translation company with offices in the UK and Europe has published a complimentary e-book to help provide education and information for businesses and organisations keen to understand the role of translation in achieving better global communications.
Part of the well-known ‘dummies’ guides, the free book is titled Translation Strategies for Dummies and is available to download on-demand from the Absolute Translations website.
Demand for Professional Business Translation Services
Absolute Translations is a well-established name within the translation sector and has grown substantially in the 22 years since it was first launched. The company indicates that global demand has been sustained and continually increasing in recent years as more and more businesses, public sector organisations and aspiring multinationals recognise the necessity of flawless translation to communicate with alternative demographics.
Having first provided translation in four languages, the firm now operates in five countries with dual ISO quality accreditations. It provides specialist and technical translations alongside general and ad hoc translation work for private clients in over 200 languages.
Services that have seen the most significant demand include website localisation, supporting brands launching in new marketplaces, or introducing their products and services in alternative jurisdictions using globalised e-commerce marketplaces or digital platforms to reach new audiences.
The business created its downloadable e-book in response to some of the most frequent questions and to clarify the value of translation strategy rather than embarking on translation projects without a clear roadmap of the objectives, timescales and outcomes they hope to achieve.
The Importance of Translation Strategy for Commercial Brands
Created by co-authors CEO of Absolute Translations, Sergio Afonso, and Matina Xydia, the e-book works through a series of themes within translation strategy, dispelling common assumptions about translation services, exploring the globalisation and localisation opportunity, and diving into some specifics about launching a brand in an overseas location.
Readers can also access expert insights into:
- Translation of print, video and audio content.
- Common errors made in translation projects.
- The process of developing a customised strategy.
- Quality assessment processes for translation work.
Translation Strategies for Dummies also has a concise checklist of 'areas that need attention' to ensure brands focus on foundational business assets such as branding names, marketing materials and official documentation to guarantee their translation project is successful.
One of the key points of the book is to analyse processes and policies that contribute to better quality translation - which differ considerably from automated and AI-generated translations that inevitably cannot deliver the same results in terms of engagement, communication and customisation to the target market or audience.
Complimentary Translation Expertise From the Specialists
Sergio Afonso says, 'We are delighted to offer our book completely free of charge to all interested readers, whether you are one of our many long-term clients or have never partnered with a translation service before.
By sharing our knowledge and expertise, collated over decades of work in the technical and commercial translation space, we hope to provide access to information that will inspire, inform and educate, clarifying how translation works and essential aspects to consider when planning a product or business launch in any alternative language, dialect or consumer market.
We recognised a lack of resources offered to businesses, both here in the UK and our other locations across Europe, and felt that providing access to a concise, user-friendly and jargon-free guide would add value in broadening awareness about the right way to approach translation – and the ways we'd suggest any fast-growing business avoid.
The Absolute Translations team is available at any time should readers wish to contact our project managers to begin designing their own translation strategy or for help exploring the best avenues for their intended globalisation or localisation projects.'
The e-book is available through the Absolute Translations home page and requires an email address to download a copy.
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About Absolute Translations
Absolute Translations understands the importance of quality and reliability and this comes at the forefront of our translation services. Our many years of experience have made it possible for us to work with some of the most talented professional translators as well as leading global brands around the world in more than 200 languages, with business translation services from our London, UK and European offices.
Absolute Translations Ltd
Source Company: https://www.absolutetranslations.com/