Superstar Nannies, a UK-based premier luxury nanny and private household staffing agency, has officially announced plans to expand to the United States, with the first branch expected to open later this year. As final preparations and discussions unfold, the agency is actively laying the groundwork to bring its elite, solutions-based approach to childcare and household management to families across the U.S.
Founded by recruitment veteran Ruta Bice, Superstar Nannies has quickly become a trusted name among ultra-high-net-worth individuals, celebrities, and even royalty. Known for its top-notch, bespoke service model, the agency provides far more than traditional nanny placements. Instead of overwhelming clients with hundreds of resumes, Superstar Nannies takes a deeply personalized approach, carefully listening to each client’s needs before presenting a shortlist of just a handful of fully vetted, high-profile candidates.
“At Superstar Nannies, we don’t believe in one-size-fits-all,” says Bice. “We focus on precision, privacy, and premium quality. Our clients come to us expecting the best, and that’s exactly what we deliver.”
All candidates undergo an extensive vetting process, including background checks, references, and NDA agreements when required. Families can meet potential hires before any commitments are made, with all confidentiality measures handled in advance. Every candidate is required to have a minimum of five years of experience working within high-pressure, high-expectation environments typical of ultra-affluent households.
The agency specializes in rotational placements, especially popular with high-profile clients, which means two professionals alternate in providing 24/7 availability over set time periods, ensuring seamless, uninterrupted care. Whether it’s traveling on private jets, summering in the south of France, or adapting to last-minute schedule changes, the Superstar Nannies are trained to offer flexibility at the highest level.
While nanny and childcare services are at the agency’s core, Superstar Nannies also offers private chefs, estate managers, butlers, housekeepers, and other domestic staff, making it a full-service household staffing solution for the world’s discerning families. The company has even sourced niche talent upon request, such as professional breakdancing instructors, proving that no ask is too unique, so long as it’s executed with excellence.
“I’ve worked in recruitment since 2010, from luxury hospitality to private household staffing,” Bice adds. “But founding Superstar Nannies gave me the opportunity to bring precision and meaning to every placement. It’s not just about providing staffing; it’s about finding the right solutions for each of our clients. They are the ones trusting us to look after the most precious people in their lives, their children. For us, it’s about trust, lifestyle, and peace of mind.” This aligns closely with the company’s values: Trust, Transparency, Confidentiality, Kindness, and Care.
With salaries for Superstar Nannies ranging from 80,000 to 250,000 dollars to half a million per year, the agency has cultivated a strong database of professionals ready to meet the expectations of global elites. As the company looks to make its mark in the U.S., it is poised to bring the same level of discretion, expertise, and tailored service to American families.
Media Contact
Name: Ruta Bice
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