Barcelona, Spain – Aug 6, 2025 – LEXRA is proud to announce that PICO, a leading VR headset manufacturer, has joined the association as a founding member. To celebrate this collaboration and underline its dedication to advancing Location-Based Entertainment (LBE) XR, PICO will host an exclusive, invite-only event titled PICO XR LBE Showcase: Free Roam Gaming & Cultural Experiences on September 22–23, 2025, during IAAPA week in Barcelona.
Leland Hedges, General Manager at PICO, expressed his enthusiasm, stating, "We're thrilled to become a founding member of LEXRA and excited to partner for this groundbreaking showcase. This collaboration underscores our commitment to pushing the boundaries of immersive XR experiences and driving industry growth."
The PICO XR LBE SHOWCASE represents LEXRA’s first event collaboration, spotlighting innovative free-roam VR gaming and immersive cultural experiences from eight pioneering partners, including Layers of Reality, Univrse, Varonia, Spawnpoint, ARVI VR, VRcave, Synthesis VR, and Phenomena.
PICO XR LBE SHOWCASE Schedule and Highlights:
Monday, September 22, 2025:
Showcase at Barcelona XRLAB: 4:00 PM – 6:30 PM (featuring Varonia, Spawnpoint, and ARVI VR)
IDEAL Centre d’Arts Digitals: Exclusive preview of “LEONARDO VERSUS MICHELANGELO. EL DESAFÍO INMERSIVO” by Layers of Reality
Univrse Showroom: Presentation of “Fairy Tales” (Day 1 of 2)
VIP Networking Party at Barcelona XRLAB: 7:00 PM – 10:00 PM
Tuesday, September 23, 2025:
Showcase at Barcelona XRLAB: 5:00 PM – 7:30 PM (featuring VRcave, Synthesis VR, and Phenomena)
Alfa5 (by Layers of Reality): Showcasing new immersive sports content
Univrse Showroom: Continuation of “Fairy Tales” (Day 2 of 2)
In addition to the demos, there will be opportunities to interact with DIVR Labs, PortAventura World, VEX Solutions, and Herozone.
This is a private event with limited capacity. To request an invite, industry professionals are encouraged to register early. Attendance will be confirmed based on relevance and availability. All confirmed guests will receive an individual itinerary to guide their visit.
Bob Cooney, Executive Director of LEXRA, added, "Welcoming PICO as a founding member marks a significant step forward for LEXRA and the broader XR community. We are proud to support their showcase, which exemplifies the power of collaboration and innovation in driving the future of location-based entertainment."
For additional information and to request an invitation, please visit: https://bytedance.sg.larkoffice.com/share/base/form/shrlglLxSRIiEQowJxByhIivzg6
About LEXRA
LEXRA is a global non-profit (pending) trade association that supports the growth and sustainability of the location-based entertainment XR industry. Through education, advocacy, research, and collaboration, LEXRA empowers stakeholders across the ecosystem to deliver exceptional immersive experiences.
About PICO
Founded in April 2015, PICO is a global XR company with deep-rooted R&D capabilities and a decade-long commitment to enterprise and consumer innovation in VR and Mixed Reality. Known for industry-leading standalone headsets like the Neo Series, Pico 4, and PICO 4 Ultra, PICO pushes the boundaries of optics, tracking, ergonomics, and enterprise software. The company has partnered with organizations across education, entertainment, and business to deliver immersive XR solutions worldwide.
