Hisense, one of the world’s leading manufacturers of televisions and home appliances, for the second year in a row acted as a partner of the Moscow festival “Four Paws FEST”, which took place on August 23–24 in Izmailovsky Park. At the Hisense booth, guests enjoyed an engaging entertainment program, as well as a joint charity initiative with the NIKA Foundation, which supports homeless animals.
“We all need care,” said Wang Hongwei, General Director of Gorenje BT LLC, part of the Hisense Group. “Of course, pets feel this need most acutely, as they depend on people who can give them attention and warmth. Hisense strives to make pet care as comfortable as possible: with the help of our smart technologies, users can save time on household chores and dedicate it instead to spending quality time with their pets. This year, alongside fun activities at our booth, we also launched a joint campaign with the NIKA Foundation: for us, it was an opportunity to care not only for pets who already have homes, but also for those still waiting to find one.”
Throughout the event, the Hisense booth hosted a variety of surprises for festival guests. Visitors could try their luck at a ring toss game, take memorable photos in an AI-powered photo zone, join prize giveaways, and meet the popular corgi-blogger Marty — a skater and traveler who had already won the audience’s hearts last year. Marty visited the booth on Saturday, August 23.
In addition, together with the NIKA Foundation, Hisense held the charity campaign “Kindness Marathon.” All new subscriptions and reactions collected across Hisense’s social media communities during the festival were converted into a donation that the company directed toward medical examinations for homeless animals.
At the booth, visitors also had the chance to explore Hisense’s latest products, including the 100U7Q PRO Mini-LED PRO TV, the C2 Ultra mini projector, the 7S Series washing machine and dryer (WF7S1247BW and DH7S107BW), the RL3K370SAIE refrigerator, the Party Thunder sound system, and the HVC646541A and HVC676451DA cordless upright vacuum cleaners. Guests could experience the company’s technology firsthand and learn more about its areas of expertise.
The Hisense booth was located in Izmailovsky Park, near the monument to V. I. Lenin.
The “Four Paws FEST” was held for the third time. The organizer of the event was the “Four Paws” company, which operates more than 570 pet stores across Russia. The festival aimed to unite pet owners, social organizations, and businesses committed to supporting the community. The program featured lectures by veterinary experts, an agility zone, workshops, sports activities for children, adults, and their pets, as well as performances by artists. Participation was free of charge and did not require prior registration.
