In a city where culinary trends constantly shift, ICCO has built a presence that continues to resonate with diners. Founded in 1999, the pizzeria has become a London staple by preparing fresh dough daily, baking pizzas in-house, and offering an inclusive menu that reflects the city’s diverse tastes. As one of the older pizzerias still operating in the UK, ICCO remains a trusted choice for pizza in London, welcoming guests at its Fitzrovia and Soho locations. Both venues attract diners seeking an authentic slice of Italian cooking, with the newer Soho site emerging as a standout destination for pizza in London, England.
“Our identity has always come from doing things the right way,” a spokesperson for ICCO shared. “We prepare our dough fresh every morning and choose every ingredient for flavour and consistency. Simplicity handled with care delivers the best results, and that philosophy is why ICCO has earned its place as a dependable pizza place in London.”
The Fitzrovia and Soho locations reflect the pizzeria’s character while serving a wide range of London diners. Fitzrovia offers a calm, neighbourhood-driven atmosphere that appeals to families and regulars who appreciate a familiar setting. Our Soho location, meanwhile, has become a hotspot for pizza in Soho, especially for those exploring unique options. Its extended hours and lively environment make it one of the best spots for students and workers seeking approachable, family-friendly dining in Central London. The brand strengthens its appeal through inclusive offerings, including vegetarian, vegan, and halal pizza selections, supported by the availability of halal pizza in London for guests who require these accommodations. This commitment reflects London’s multicultural identity and ensures the restaurant can serve diverse communities without compromising flavour.
Value continues to support the establishment’s relevance. As dining costs rise across the city, the pizzeria maintains its founding principle of delivering “great value pizza made daily,” a philosophy that sets it apart within the broader category of pizza in London, England. This consistency makes the venue a practical choice for students between classes, workers on break, and families collecting dinner. Delivery, takeaway, and click-and-collect services help guests manage the pace of London life while enjoying freshly prepared meals.
Community connection has shaped the eatery’s evolution from the beginning. Since its earliest years, the restaurant has served “the people of London,” welcoming taxi drivers, builders, students, and office workers. Its generous portions, straightforward service, and welcoming environment reflect the rhythm of the city, particularly for guests who regularly enjoy pizza in Soho as part of a familiar neighbourhood dining experience within the wider culture of pizza in London.
More than twenty years after opening, ICCO continues to grow while upholding the values that shaped its beginnings. Fresh preparation, inclusive choices, and fair pricing have strengthened its place in the city’s culinary landscape as a trusted source of authentic pizza. The restaurant’s consistency supports long-term appeal across London’s dining scene and reinforces its role as a reliable option for students, workers, and families.
To learn how ICCO continues to shape London’s pizza landscape, view our full menu online at https://icco.co.uk/.
About ICCO
ICCO’s approach to pizza is rooted in method and discipline. Every element, from ingredient handling to oven timing, is guided by principles refined over more than two decades. As one of the older pizzerias still operating in the UK, ICCO emphasizes operational integrity, ensuring each pizza reflects the standards set from the beginning. Its continued success stems from consistency, structure, and dedication to doing the fundamentals well.
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Media Contact
ICCO
Address: 46 Goodge Street, W1T 4LU, London
Phone: (999) 797-054
Website: https://icco.co.uk/
newsroom: news.38digitalmarket.com
