On January 30, 2026, Paul Andre ("Dre") de Vera interviewed Matt Mc Dermott on the SEO Video Show YouTube channel. de Vera asked Mc Dermott questions about the emerging use of Web3 (Web 3.0) backlinks and using other blockchain, decentralized, and NFT platforms to complement efforts to increase traditional search engine optimization rankings, as well as AIO and GEO results. The two first met earlier in January 2026 at the annual SEO Rockstars conference which took place in Dallas, Texas. Speakers from around the country presented on emerging and advanced topics in the search engine optimization industry.
Mc Dermott said, "I have many people I would like to thank who helped bring awareness to this new niche within the SEO industry. First, thank you to Gregory Ortiz and Michael Merlino at SEO Rockstars for their encouragement and invitation to speak on this topic. Next, thank you to Dre for his interest in this topic and for inviting me as a guest on his YouTube show. So many others over the past three years have helped and offered encouragement in my attempt to pioneer the bridging of the traditional SEO/web 2.0 online marketing industry with the emerging platforms tied to the web3, NFT, decentralization, DeFi, tokenization, virtual land (digital world), metaverse, IPFS, and similar niches. I want to thank them all for their kindness, time, and ideas on how to improve and refine this potential new niche for the SEO, AIO, GEO, and related digital marketing industries."
Topics which Mc Dermott covered in both his presentation at SEO Rockstars as well as on the SEO Video Show interview included web3 websites and web3 domains, NFT virtual land platforms tied to specific locations on Earth, decentralized social media and decentralized publishing platforms, the different kinds of metaverse platforms, rewarding followers with tokens and NFTs, and decentralized video sharing. He then discussed some of the nuances as to which platforms currently can, and cannot yet, help increase search engine rankings. Additionally, at the SEO Rockstars conference and in conversations with attendees at the event, Mc Dermott was able to confirm that many of the currently popular AI LLM platforms are now including these kinds of Web3 platform links in the top "sources" and "links" for queries, possibly being searched by prospective audiences.
An additional topic, briefly covered at the conference and in the SEO Video Show interview, includes the ability for businesses to start being included in online map platforms dedicated to those that accept cryptocurrencies. These map and directory platforms, although typically built on traditional web 2.0 platforms, also help with search rankings and can get indexed on their own in the search engine results. These currency-focused online map listings (citations) also help companies increase their trust to be displayed in the AI results.
Examples of traditional platforms that show the acceptance of cryptocurrencies, altcoins, and privacy coins for SEO related services include:
https://btcmap.org/merchant/node:13436286147
https://xmrbazaar.com/listing/VTYw/
Parties needing Web3 links for their search engine optimization efforts and increasing trust in their AI platform queries are welcome to discover more here:
https://legiit.com/bullpen/web3-web-30-backlinks-which-help-your-seo-ai
Parties interested in learning more about this emerging niche may watch the full SEO Video Show interview at this link: https://www.morethanseo.com/web3-seo-link-building-and-lead-generation/
Media interested in Web3 topics related to online marketing, including local and small-business use cases, may contact Mc Dermott via the contact form at the link above.
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Media Contact
Matthew Mc Dermott
[email protected]
214-335-5348
https://www.morethanseo.com/web3-seo-link-building-and-lead-generation/
