On March 10, 2026, Randy The News Guy invited Matt Mc Dermott as a guest on his weekly live stream show. The two discussed an emerging topic in the AI and search engine optimization industry. That topic is the emerging use of decentralized and blockchain platforms, including many Web3 categories, to help increase a business' trust in the new ways which search engines and AI LLM platforms will verify a business' trustworthiness. The video is on the YouTube channel for Randy The News Guy, and it can be watched at this link: https://www.youtube.com/watch?v=6ixQ4_bcUgY.
Mc Dermott said, “I want to thank Randy for his encouragement over the years to review various findings I made while exploring the marketing potential for a range of Web3-related platforms. He always offered helpful suggestions to refine my tests and filters. I thank him for inviting me to speak on his platform, where he has interviewed several top names in the SEO industry.”
Topics covered during the interview included how content uploaded to the blockchain now is getting crawled more frequently than before by the search engine and AI platforms, the use of land in the metaverse and virtual world platforms which correspond to actual locations on Earth, augmented reality platforms, decentralized social media versus Web3 social media, and the new topic of SocialFi – including platforms offering the option for creator coins. The last topic one day may impact businesses' balance sheets favorably, and the topic may begin to alter the mindset of privately-held business owners to begin to allocate a small part of their days to thinking like a CEO of a publicly-traded company.
Examples of Web3 social media profiles, which offer SocialFi creator coins, Matt is testing include these:
https://paragraph.com/@web3localsmallbusinesses
Mc Dermott further mentioned additional benefits for various parties to use these kinds of platforms. These might include cost savings, more transparent and trustworthy content, built-in syndication of content, built-in link building for search engine optimization, reaching new audiences in a more cost-effective manner, potential new revenue streams, stabilizing or even enhancing business valuations, and more. Some platforms, such as the geospatial (Earth-focused) metaverse platforms, even allow for higher user engagement and content creation, which resonates at higher emotional levels than some of the current AI content. He emphasized that this is due to the audience's intense emotional connections to specific locations that are relevant to the topics.
Matt also thanked several people during the interview who offered encouragement on this topic. Some of the names included Michael Merlino and Gregory Ortiz, who run the SEO Rockstars conference, Chris Walker from Legiit, who encouraged Matt to create his own Web3 link service, Marcus Andrews, who operates a Web3 introductory educational training course, Page Howe on Web3 domains, and Matt's friend Chip in Australia who runs a crypto and Web3 investing newsletter.
Parties interested in contacting Mc Dermott for help with their online marketing by using Web3, decentralized, metaverse and virtual world, IPFS, mining hardware, SocialFi, Fediverse, NFT and non-centralized domains and websites are welcome to reach him through the information at the bottom of this release. Media are welcome to contact Mc Dermott to discuss topics pertaining to how these new technologies may affect business operations, how payments are made, opening up new opportunities for both businesses and individuals, and similar kinds of questions.
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CONTACT INFORMATION
Matt Mc Dermott
WEBSITE URL: https://www.morethanseo.com/web3-seo-link-building-and-lead-generation/
