Adam Chronister, founder and CEO of Enleaf, will deliver a keynote address at the 2026 Phuket Summit, held April 3-5 in Phuket, Thailand. The event gathers senior marketing leaders, agency executives, and business owners to examine the accelerating intersection of AI, SEO, and brand strategy.
Chronister's session, titled Dark PR & Brand Hacking: How to Hack Authority in a World Run by Algorithms, centers on a challenge most marketing teams have yet to solve: how to systematically influence the way AI systems surface, describe, and recommend your brand in conversational search results.
"This is the blueprint most marketers still aren't leveraging," said Chronister. "We've spent years reverse-engineering how AI systems decide who's credible and building systems that put our clients on the right side of that decision."
The session introduces what Chronister calls the 4 Pillars of AI-Era Authority, a framework built around Cover Cred, Instant Authorship, Podcast Domination, and AI-Driven PR. Each pillar targets a distinct layer of brand authority, from earned media placements that signal instant credibility to scalable press systems designed to feed the contextual relevance signals that generative search engines use to decide who gets recommended. The through-line: authority is no longer something you wait to earn. It is something you can intentionally design.
Chronister joins a speaker lineup that includes Cindy Krum, Alvin Foo, and Craig Campbell, and many others among the summit's roster of digital marketing experts from across the globe. The summit's AI focus reflects a growing industry reality: brands actively cited in AI-generated responses earn up to 35% more organic clicks and 91% more paid clicks than those that are not.
The session arrives at a moment when most brands are still treating AI and SEO as separate disciplines. Chronister's argument is that they are not, and that the window to get ahead of that curve is closing.
About Enleaf
Enleaf is a digital marketing agency based on the West Coast, ranked among the Top 10 agencies in the Pacific Northwest. The firm specializes in data-driven SEO, AI-integrated marketing strategy, and measurable growth programs for clients across multiple industries. Learn more at www.enleaf.com.
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