Owing to the rise in international businesses and globalization, approximately 40% of online consumers purchase goods from websites that are not from their country of origin or even in their own language in the United States alone. Hence, e-commerce businesses and other companies, in general, should maintain their digital presence and websites in more than one language depending upon whether their potential clients reside in and which parts of the globe they hope to target. By using a translation agency to take care of translating their website content, companies can be assured that there would exist no communication barriers amongst themselves and their potential clients and suppliers. Listed below are a few benefits of using translation services for companies and businesses worldwide:
Translation services allow you to create local and relevant content
If you are planning to introduce your products/services or ship to a new location, you should look into creating content that is relevant to that particular region. Translation services allow you to do so as you’d be able to translate your existing brand story and message into the region’s local language. Translation agencies also specialize in editing content in addition to translating it, and hence they’d be able to edit it according to the region’s social relevance. They’d also be able to advise you on localizing your existing content and on creating new tailored content. Localizing existing content may involve you translating text, editing graphics to ensure readability in the new language, and ensuring content complies with cultural and regional sensitivity.
Translation services help you optimize your SEO strategy
Translation services allow you to focus on international SEO, which essentially allows search engine crawlers to understand which countries you target depending on the different languages your website features or supports. Your website would be able to rank higher in a foreign region if you have translated content in the region’s language and if you use a URL structure that fits the specific region. Companies should hence translate all relevant documents and website content by using document translation services by Logic, which is a renowned translation agency.
Translation services allow you to transform your social media efforts
Many companies and multinational corporations often have different social media profiles for themselves, depending on the different regions they operate in. Fast-food chains such as Pizza Hut have multiple profiles on Facebook and Instagram, both to ensure that consumers from all regions have access to localized content that is designed specifically for them. Translation services allow you to do exactly that by addressing customers in their native language and creating campaigns for their specific culture. However, prior to doing so, companies should also conduct research on the popular social media platforms in every region. China, for instance, does not use Facebook and rather uses the alternative Renren. Hence, companies operating in China should take that into consideration and maintain their presence on the same for its Chinese consumers.
Translation services allow you to send targeted emails
Translation services also allow you to send target emails depending upon your mailing list and potential customers’ respective regions. You can draft a generic email format and content and then have that translated to different languages with respect to specific regions. Not only does this make your company seem more authentic and friendly, but it also helps you build your customer base internationally. While one may argue that companies should just opt for machine-based translation, managers should keep in mind that while machines may be able to translate the language, they may not be able to fully understand the context of the text. This may cause confusion in the translated text.
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