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We’ve all heard that data tells a story. But sometimes that story is difficult to follow – especially if you’re not really a numbers person.
As SEO professionals, we know what we do has an effect on a business’s bottom line. So how do we convey that to our clients in ways that resonate?
Data visualizations are growing in popularity, and rightfully so.
These visualizations illustrate the compelling stories that SEO data can tell.
Whether you’re just getting started with data visualizations or looking for inspiration to improve your reporting, you’ll find what you need here.
What Is Data Visualization?
Data visualization is the act of turning numbers into visual graphics.
Those graphs you made in grade school? Visualizations.
Gradient maps? Visualizations.
Data visualization is also how you present your numbers.
It all paints a picture.
As an SEO expert, visualizations can greatly improve your reporting.
Not only do visuals make your data easier for clients to digest, but they also make it more interesting.
And when you’re trying to get executive or client buy-in, that’s essential.
11 Examples Of Stunning Visuals For SEO Reporting
The good news is that you don’t have to start from scratch.
There are plenty of data visualization tools and examples you can draw from to make quicker work of telling...
Read Full Story: https://www.searchenginejournal.com/data-visualizations-seo-reporting/434909/
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