Shopify is a powerful eCommerce platform that helps businesses market their products online.
The latest statistics suggest that the first result that search engines generate has the highest clickthrough rate (CTR) and gets 27.6% CTR of all clicks. CTR drops to 15.8% for the second search result position.
How to optimize Shopify SEO?
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Set up your website
Get a custom domain
If you haven't done that yet, register a custom domain with Shopify. Make sure you pick the domain name in sync with your store name. Or at least try to come up with a domain name related to the industry.
Improve the website structure
This platform has built-in search engine optimization tools that do much of the job like:
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Keep a logical hierarchy of categories
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Avoid using iframes
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Maintain a simple, readable structure for URLs
But here is what you can do to make sure Google ranks your Shopify store properly:
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Submit your sitemap to Google Search Console to help this search engine index pages.
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Use Google Webmaster Tools to check for any crawling errors.
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Edit the robots.txt file to tell crawlers what pages to request to view from your online store.
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Use descriptive file names for your images and use meta titles and alt descriptions for images.
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Make sure the navigation of your website is straightforward, both for users and search engine bots.
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Polish in-page SEO
Here comes the most time-consuming yet important part - optimizing every page. Nevertheless, this indispensable measure will ensure your potential buyers find you on the web.
Search and add relevant keywords
When the search query matches with keywords inserted in your content, you appear higher in search results.
IMPORTANT!
Use keywords in a natural context. Otherwise, search engines may ignore them (totally wasting your effort), and customers won't be interested in interacting with nonsense content.
Also, keep in mind that every page of your website - every product, category, home page, blog post may rank for different keywords.
There are a few places you can add keywords:
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Meta title and description
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Page titles
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Alt tags
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Page content
Add or improve meta data
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Make sure the title is between 50-60 characters, not longer.
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Include your main keyword near the beginning of your page title.
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You can keep the title descriptive or make it look more like a listing title.
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Keep the meta description under 155 characters.
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Add the important keyword at the beginning of the description.
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Meta description should clearly describe the content of the web page.
Optimize the page
Your titles, content, and image data should be optimized for search engines and people interested in your products.
Make sure to use only one H1 (header 1) title per page, which is used as the title for the page. As you create pages through Shopify, you will add H1 as a page title.
Keep your image filenames and alt tags descriptive. Images make up 23% of web searches, so this will help you find your audience in image results.
While you may satisfy the algorithms and get your Shopify pages above competitors', you also need to convince prospects to visit your page and buy from you.
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Deliver a smooth customer experience
How you deliver services to your customers is also part of the SEO battle. So, make sure to keep your web visitors happy.
Do not disappoint your customers
If you run your business on multiple marketplaces, you should consider using a multichannel management tool that will enable you to run your Shopify, Amazon, eBay, Walmart, Google Shopping, or other sales channels from a single hub. With this app, you will manage your listings, inventory, and orders cetralized, reducing the processing time and eliminating errors.
Deliver a pleasant digital experience
Ensure your Shopify store is fast and has a straightforward navigation menu. As most buyers shop using their phones, you've got to ensure your website is optimized for this device. While Shopify lets you build mobile-friendly websites, it is still advised to check whether all the elements are displayed the right way.
Replace dead links
If you disable one or several products that were once available for sale, it's better to redirect the page to a new destination.
Conclusion
As you optimize your Shopify for SEO, you win in many ways. In fact, this is a win-win investment since:
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Your website becomes attractive to a search engine - it shows the page to your prospects.
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Prospects see your page as a response to their query - they want to see what you offer.
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You get more traffic, more buyers - if you satisfy search engines and customers.
While SEO optimization is a long game, it is worth it. You grow organic traffic to your Shopify store, getting nearly endless opportunities for business growth.
Contact information:
SellerSkills
Original Source of the original story >> How to optimize Shopify SEO?
