Reuben Leighton Kennedy (better known as Strategy KI) is an artist with a particular focus on creating a personal and distinctive blend of trap and drill, going for a modern and punchy approach. Coming off of the success of his incredible track “Slowly Drifting,” the artist has amassed many new fans and listeners, achieving global success on streaming services with his work.
His vision is simple, yet very remarkable: he is on a quest to introduce the sound and feel of UK rap, and its surrounding culture to hip-hop fans all over the world. The British rap scene has often been overlooked and it is time to make a change happen! Artists like Strategy KI can lead the way.
His sound is highly energetic, yet it does not skimp when it comes to melodies and appealing hooks. His most recent release is a stunning new single titled "Monster They Made", and it really feels like a huge step forward for this talented artist.
The song’s intro hits the spot right away. The music has a dark and cinematic twist, with a keyboard part melding in beautifully with some strings. Soon after, the drum pattern explodes, unleashing so much focus and energy on the beat.
The vocals chime in soon after, making for a relentless and one-of-a-kind lyrical flow that makes the creative vision all the more exciting. The song features the intensity you’d expect from UK drill, with the added twist of having some extra ambiance and melody in the background.
https://www.youtube.com/watch?v=8Pf2DJSXzkQ
The official music video released dropped on Halloween and was then followed up by a live sermon of the song on his Youtube channel. It has since gone viral online racking up over a total of 30K views with many other Youtube doing a reaction video to the original music video by Strategy KI. The audio track on Spotify has over 6K stream and we do not see the momentum to slow down any time soon.
With so much talent and vibe going on, it is not surprising that this artist is poised to becoming one of the most buzzed-about performers in the UK’s rap scene, and beyond.
Much like some of the very best rap artists out there, Strategy KI is a natural-born storyteller. He is all about sharing his experiences and using his music not only as entertainment, but also as a vehicle to express some deeper concepts.
He attended Northbrook metropolitan College and later the University of Brighton, where he studied ‘Music Production’ for a total of 5 years. He graduated in 2014, earning himself a degree in the production of music and audio sound design.
This independent artist has caught the attention and work with award winning artists such as T-Pain, Sticky Fingaz and Bugzy Malone. He has gained major success on Spotify where he has built up a loyal and devoted fan base in over 72 different countries, with over 2.4M streams.
In related news; After giving a “Not Guilty” plea in Brighton Magistrates court, Strategy KI is currently on bail and awaiting his second court hearing in Lewes Crown Court.
Strategy KI’s defence lawyers are working around the clock on this case to ensure he gets a fair trial and the opportunity to clear his name of all allegations made against him. For more updates on this stores please follow subscribe to us at AP news.
Media Details:
Name: Reuben "Strategy KI" Kennedy
Email: [email protected]
City: Brighton
Country: United Kingdom
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Original Source of the original story >> Strategy KI goes viral with his new music video
