reHarvest Provisions has unveiled a new range of healthy snacks in the form of smoothie pops made from whole fruits, vegetables, and superfoods.
Based on studies that covered two million people over 30 years, people need to eat at least four to five servings of fruits and vegetables every day for optimal health. But this is challenging for most people in terms of time, energy, and resources.
The packaged food industry has been in the news for making misleading claims to make their products more desirable to customers. Many packaged foods at the grocery store that we think are sourced from fruits and vegetables have artificial colors and flavors and may not be as nutritious as we think they are. Drinks that we buy thinking that they are 100% juice may not be sourced from fresh fruits but could be fruit flavored drinks or reconstituted from concentrate. Cookies that claim to be rich in calcium could be loaded with sugar.
Kathryn Bernell launched reHarvest Provisions to change the general perception of distrust that consumers have about packaged food. The smoothie pops from reHarvest are sourced from real fruits and vegetables and retain their original flavor and health benefits.
reHarvest Provisions partners with farmers to source surplus and imperfect produce. This produce is then converted into single-serve smoothie snacks that enable consumers to squeeze in their fruits, vegetables, and superfoods in a tasty and easily consumable form.
The company was formed by Kathryn Bernell while she was a graduate student at the Kellogg School of Management. The smoothie pops were her solution to the challenge of ensuring that she had her daily quota of fruits and vegetables without making the effort needed to cut them up or blend smoothies. They made the consumption of fruits and vegetables a lot easier for students as they could grab these pops on the go.
Every year, in the US, more than 40 million tons of food is wasted, with about 25% of produce being left to rot in fields. This contributes to greenhouse emissions and climate change. reHarvest Provisions, by upcycling ‘ugly produce’, contributes to solving this problem, especially in light of the estimate that 50 million people in America will be experiencing food insecurity by 2025.
Commenting on the company’s plans for expansion, Kathryn Bernell, Founder and CEO of reHarvest Provisions, said, "As a busy student, I didn’t have the time to make smoothies. I tried many alternatives, but they were all in the form of purees, concentrates, juices, and powders with plenty of added sugar. Our dairy-free, gluten-free smoothie pops are available in 5 different flavors. They retain the taste of real fruits and vegetables and are rich in fiber and nutrients. Customers can increase their intake of fruits and vegetables without any extra time or effort. By playing a part in reducing food waste, they are also doing their bit for the environment."
Currently, the company’s products are available online. They will soon be available in major retailers in the Rocky Mountain Region. With getting in shape frequently being the top resolution that people make for the New Year, the launch of reHarvest smoothie pops at the retail level is timely as consumers reset their habits and seek healthier snacking alternatives.
About reHarvest Provisions
reHarvest Provisions specializes in the production of smoothie pops which retain the nutrients, flavor and texture of real fruits and vegetables. The company’s objective is to tackle food waste by upcycling fruits and vegetables that are considered not perfect enough to be sold at the retail level. Rehavest will be launching in grocery stores in Colorado in January 2023.
Media Contact
Name: Kathryn Bernell
Email address: [email protected]
