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Friday, March 29, 2024

How to Promote Your Fundraising Event Online

Last updated Thursday, June 1, 2023 15:55 ET , Source: Hostinger International Ltd

tips to increase awareness of your event, including strategies such as website creation, Google Ad Grants, local SEO, social media marketing, newsletters and media partnerships, and video content.

Kaunas, Lithuania, 06/01/2023 / SubmitMyPR /

For nonprofit organizations, a fundraising event is an excellent medium to spread the word about their mission, gather new supporters, and attract sponsors.

Whether you’re hosting an online auction, a virtual fundraising event, or a gala, creating a promotional strategy is essential to get more people involved in community action.

This article will cover how to promote your event online in eight ways, regardless of your fundraising idea.

1. Create a Website

Even if you already have an existing website for your organization, consider building a separate page informing visitors about your upcoming event.

Creating an event landing page lets you curate a more targeted message and encourage people to take specific actions related to the fundraiser, like signing up or donating. Plus, it offers better tracking analytics, so you know how many people are actually interested in the event.

To start, choose a platform to build your event website. You can use Hostinger’s easy-to-use and intuitive online website maker for a simple creation process. This tool offers a range of customizable pre-designed templates for various purposes, including landing pages.

Then, you can focus on adding the event details, such as a brief description of the activities, the fundraising goal, sponsor information, donation form, contact details, and how to join the event. Also, consider adding photos of previous events to give visitors a clearer idea about your initiative.

2. Start Google Ad Campaigns

This method lets you display ads to people searching for fundraising events or nonprofit organizations online.

The Google Ad Grants initiative helps local nonprofits share their mission, attract potential donors, and increase awareness using the search ads feature.

To start with Google Ad Grants, you will need to follow a few steps. First, apply for Google for Nonprofits and wait for your organization to be verified and approved. Then, activate Ad Grants and start building your campaign.

Note that search ads will appear as text on the top section of search engine results pages (SERPs). Therefore, make sure to write engaging copy to convert key target audiences.

Using the forecast feature on Google’s Keyword Planner can help you find relevant keywords with high search volume to increase the visibility of your ads.

3. Target Local Audience

Unlike Google Ads, this method displays search results based on information about local businesses, events, places, and services. The local search algorithm uses three parameters to match queries – relevance, distance, and prominence.

For example, when people look for “charity near me” on Google, they will see a list of nonprofit organizations in their area. These results often come with details such as an address, contact information, a brief description of the business or charity, and a website link.

Local search results typically show up near the top of the SERP, right under the space for ads. When combined with ads, this method can increase your fundraising event’s visibility in organic search results.

Here are some ways to improve your local search ranking:

  • Provide up-to-date information on your Google Business Profile.

  • Develop a local content strategy by understanding your key target community.

  • Analyze what people are searching for in their area to identify top local search engine optimization (SEO) keywords.

4. Promote Your Event on Social Media

Enhance your event promotion with integrated online marketing efforts. You can create exciting content to increase awareness and engage with the local community on multiple social media channels.

To ensure success, it’s important to identify the right platforms where your target audience is most active.

For instance, consider making a Facebook event if you have an organization page and have established a community on the platform. Simply create a new event on your page and invite your Facebook followers to participate.

Another useful channel to increase awareness is Twitter. With it, people can easily browse hashtags and access threads to keep track of your organization's updates. Moreover, the information is highly shareable with the Retweet feature – giving you an instant boost to reach more users.

When applying a social media marketing strategy, aim to redirect more traffic to your charity event or donation site by adding landing page links to your posts.

5. Send Email Newsletters

Email marketing helps you maintain relationships with existing donors and community members, as well as engage with potential sponsors and event attendees.

In the email, provide them with information about the issues you want to highlight through the event. Moreover, present convincing statistics to encourage people to support your cause.

For example, if you’re focusing on animal rescue, present factual data on how last year’s event collected significant donations to build an animal shelter. Then, you can write more about what your organization aims to achieve in the next event and how people can help.

Email is also great for adding a call-to-action (CTA) button. That way, readers can easily proceed to support your event by donating or registering.

6. Create and Share a Press Release

Creating press releases lets you inform the public and media about your upcoming event. This public relations effort is a great way to build your organization's credibility and increase awareness for your causes.

Aside from announcing the charity event, use this opportunity to showcase a positive image by highlighting your organization’s values and achievements.

Ensure to also present newsworthy information about the fundraiser to increase the chances of your event being covered by the press. Also, target publications that are most likely to be interested in your cause.

7. Promote Through Media Partners

Aim for more exposure to drive traffic to your event page by establishing partnerships with media sponsors, such as local newspapers, magazines, local radio stations, blogs, and television stations.

Using this strategy, you can benefit from free advertising to reach even wider audiences through multiple local media outlets – saving you time and money for promotional activities.

The first step you need to take is gathering media contacts. Do your research through platforms like LinkedIn to find their contact information, such as a work email, then pitch your press release and invite them to cover your event.

This strategy can also help you gain quality backlinks for better SEO, improving your credibility as a fundraising organization.

8. Share Video Content

To grasp the audience’s attention, create videos highlighting your organization's mission with attractive visuals. Introduce the event's goals and explain why people should contribute. Then, include this video in your email marketing campaigns, on social media platforms, and your organization’s YouTube channel.

As people are more likely to access your content from their phones, ensure the video format is mobile-friendly. Also, make your video content easily accessible and shareable by keeping the duration short. The ideal video time is around 15 seconds, while two minutes should be the maximum length.

Conclusion

Arranging a successful fundraising event requires a well-prepared online promotion strategy across platforms.

In this article, we’ve shared tips to increase awareness of your event, including strategies such as website creation, Google Ad Grants, local SEO, social media marketing, newsletters, public relations and media partnerships, and video content.

Hopefully, this article helps you take the necessary steps to promote your fundraising event online. Best of luck!


Original Source of the original story >> How to Promote Your Fundraising Event Online